Apple wants to make Peloton and Nike sweat it out.
As the pandemic continues to keep people away from gyms, Apple is developing online exercise classes available through monthly subscriptions, according to a Thursday report from Bloomberg.(opens in a new tab),
Classes will stream on Apple products including iPhones, iPads and Apple TVs. Sources told Bloomberg that the codename for the project is “Seymour”. It will be part of a high-end package of services including Apple Music, TV+, and News+ that Apple will unveil in the fall alongside its new iPhone.
The iPhone event, which usually takes place in early September, may be delayed by a month(opens in a new tab) due to the pandemic.
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peloton(opens in a new tab)which offers exercise classes for people with and without expensive stationary bicycles, viewed its stock(opens in a new tab) Apple declined after the news broke.