what is elon musk doing,
Twitter’s new owner decided to pick a fight with Apple on Monday, posting several tweets criticizing the tech company and a Meme(opens in a new tab) claimed he would “go to war” with the iPhone maker.
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It appears that Musk’s issue with Apple was sparked by a dispute over the future of the Twitter app. Musk alleged(opens in a new tab) In a tweet that Apple “plans to withdraw Twitter from the App Store.”
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While it’s currently unclear whether there are actual plans by Apple to do so, Musk has previously addressed the possibility of this issue. Musk claimed over the weekend that he would consider making his own smartphone if Apple took action against the Twitter app.
Apple had previously removed the app from the App Store due to content that did not comply with the company’s policies. The most similar example was when Apple removed Right-wing social media platform Parlor was removed from its app store shortly after the January 6 incident, when a pro-Trump mob stormed the Capitol building. Parlor’s loose content moderation policies were quickly thrust into the spotlight, showing just how much hate and violent rhetoric is allowed on the platform. Both Apple and Google bootlegged the app from their respective App Stores at the time. Given Musk’s current direction for Twitter, it appears he believes the app will suffer the same fate. researchers have found(opens in a new tab) There has been an increase in hate speech on Twitter since Musk took office and restored again Several previously banned accounts, such as Donald Trump’s.
Musk began his Apple-related tweet by first calling on the company to reportedly no longer advertise on Twitter.
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“Apple has mostly stopped advertising on Twitter. Do they hate free speech in America?” Musk Tweeted(opens in a new tab), even tagging Apple CEO Tim Cook in the followup. “What’s going on here @tim_cook?”
If Apple has stopped advertising on Twitter, it certainly isn’t alone. a new report found Half of Twitter’s biggest advertisers have stopped spending money on advertising campaigns on the platform due to various concerns regarding brand safety. Kasturi herself accepted Advertisers fled shortly after he took office.
Elon Musk says he’ll make his own smartphone if Apple bans Twitter
In his Twitter rant, Musk sheds some light on answer(opens in a new tab) From users who shared issues with their app’s inclusion in the App Store regarding content concerns.
“Who else has Apple censored?” Musk tweeted earlier sharing(opens in a new tab) A parody video made by Fortnite Developer Epic Games when the company had its own battle with Apple over App Store policy in 2020.
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Fortnite Manufacturer’s 2020 Controversy The iPhone maker, along with Apple, took a 30 percent revenue cut for all in-app purchases, a significant amount for Epic Games. Allegedly(opens in a new tab) iOS brought in over $1 billion. Epic came up with a workaround for its users to bypass Apple’s cut, resulting in Apple’s removal Fortnite From App Store. The widely popular game hasn’t appeared in the App Store since then.
Musk should note, though, that Epic Games can afford to play hardball with Apple as only 7 percent of fortnite Revenue came from iOS. Twitter is heavily dependent on Apple. About 80 percent of Twitter users access the platform through their mobile devices. Apple Dominance(opens in a new tab) smartphone space in the US, with over 50 percent of the total market share. Also, when Twitter’s paid subscription plan Twitter Blue went live, it was Only Available for iOS users.
Elon Musk is restoring banned Twitter accounts. Who’s back here?
Musk then decided to move on from battling Apple over its stalled Twitter advertising campaigns and App Store content policies and instead focused on that “secret” 30 percent App Store revenue cut.
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“Did you know that Apple charges a 30% secret tax on everything you buy through their App Store?” Asked(opens in a new tab) Musk explained Apple’s much-publicized revenue sharing deal with its developers.
Some Twitter users responded to Musk by showing him a video and screenshot of the then Apple CEO Steve Jobs. announcement of(opens in a new tab) App Store revenue split into the public Apple iPhone program in 2008.
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It seems unlikely that Musk will be able to change Apple’s mind on the 30 percent commission. again, if of fortnite Billions of people couldn’t do it, 150,000 Twitter users paying $8 for Twitter Blue via iOS in-app purchase probably won’t do it.
Regardless of one’s opinion of how Twitter has been run since Musk acquired the company and took it private last month, publicly “going to war” with Apple is likely to be a losing battle. .
