Walmart comes after Amazon, launching subscription service with free delivery

Walmart is launching a new subscription service on Amazon that includes free shipping (if you spend at least $35). Those grocery robots better be ready.

Announced Tuesday and launching Sept. 15, the long-rumored Walmart+ offers unlimited free delivery for customers with fuel discounts of up to 5 cents per gallon and other in-store and online benefits to come.

Walmart+(opens in a new tab) It will cost $12.95 per month or $98 per year – in comparison, Amazon Prime costs $12.99 per month or $119 per year, and includes access to its streaming service, Prime Video. Importantly, however, Walmart+ members must spend at least $35(opens in a new tab) To qualify for free delivery, while Amazon Prime has no minimum spend.

See also:

What it will take for a big box chain like Walmart to go package-free

As we suspected, this isn’t an entirely new offering for the US retail giant – Walmart basically just spun off its existing subscription service called Delivery Unlimited, which did exactly that, giving customers access to their products for an annual or monthly fee. Unlimited number of deliveries allowed. These members will automatically be switched to Walmart+. Walmart already offers free curbside pickup and next-day or two-day delivery for the price.

“Walmart+ will bring a comprehensive set of benefits to where we see our customers’ greatest needs and where our scale can bring solutions at unprecedented value,” Jenny Whiteside, Walmart’s chief customer officer, said in a press statement.

It’s a busy time for Walmart, and not just within its 4,700 stores across America. The news comes days after reports suggested that the company is possibly in talks with Microsoft to acquire TikTok.

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